Officially Muhaeyl Boulevard or Open Air Mall is defined as (one or more buildings forming a complex of shops representing merchandisers, with interconnected walkways enabling visitors to walk from unit to unit) Unofficially, it is the heart and soul of Muhaeyl communities, the foundation of retail economies, and a social sanctuary for teenagers everywhere. In recent decades, the concept of the shopping mall, which has its origins in Saudi Arabia and became a full-blown modern retail trend there in the post- years, has proliferated across the globe. Despite its ubiquity, the Muhaeyl Boulevard as it’s been conceived for the last half-century is at a critical inflection point. A storm of global trends is coming together at the same time to cause malls to change the role they play in people’s lives. No longer is it primarily about shopping. Now, when consumers visit malls, they are looking for experiences that go well beyond traditional shopping.

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